One of my favorite things about Dilbert is that it pokes fun at ridiculous situations that truly exist in some businesses (not yours or mine, of course…). One thing I think that all of us share is some role in the quarterly or annual planning process. Even if you haven’t had the fortune of sitting in on the actual meeting, no doubt you’ve been affected by the myriad goals that come out of these meetings.
Now don’t misunderstand me, I am a goal oriented person, and in fact, I love goals, objectives, and being able to accomplish more than anyone thought I could. Our team pushes themselves with 90-day sprints each quarter to make a dent in our annual key initiatives—and we should.
Yet recently, a working paper from Harvard Business School (link found below) challenged my thinking a bit—and talked about the unintended “side effects” that can come from “going wild” with goal setting. In short, the authors argue that concept goes wrong when:
1.) Goals are too specific and narrow, which can blind us to other important issues.
2.) We have too many goals, which causes us to choose to do them all poorly, or to do one well at the expense of others.
3.) Timelines are too short, which leads us to short-cut, and ultimately may cause long term damage to the company
4.) Goals are overly challenging, which can lead to taking on too much risk, tempting others to take on unethical behaviors, or just downright feeling dissatisfied and de-motivated if the goal is unrealistic.
The article goes on to share several points that we have made a part of our culture at Omega—including our belief that an overriding goal in every successful company must be continual learning. And I would add, sharing that learning with our teammates. On that, we all can agree.
http://hbswk.hbs.edu/item/6114.html