I have heard for years, and believe, that a person’s attitude directly impacts their satisfaction and success in life. There are endless books, seminars, and speeches on the subject. But the importance of attitude was best stated by Gordon Smith, a SERE Instructor. SERE (Survival, Evasion, Resistance and Escape) is a U.S. military training program teaching survival skills and how to evade capture. Most of its students are aircrew and Special Forces…soldiers that could see serious trouble if things go bad. Gordon stated, “If you have a guy with all the survival training in the world who has a negative attitude and a guy who doesn’t have a clue but has a positive attitude, I guarantee you that the one with the positive attitude is coming out of the woods alive”. A pretty powerful statement coming from a guy teaching others about life and death situations. The same applies to you, your team, and your business.